After years of disappointing results by the United Kingdom at Eurovision, the BBC was forced to take a long, hard look at their process for the Contest. Veterans like Engelbert Humperdinck and Bonnie Tyler may have brought a dash of notoriety (and, by extension, ratings) to the proceedings, but barely made an impact on the scoreboard. Bringing in a noted composer such as Sir Andrew Lloyd Webber worked nicely in 2009, but trying to duplicate the formula the next year gave the UK their third last-place finish in a less than a decade. Dedicated British fans gnashed their teeth in frustration, and established, contemporary artists pooh-poohed the ESC experience. What was a network (and a nation) to do?